Switching from Star to Sony last month helped Formula E increase its media-rights value in the Indian subcontinent.
Motorsport’s Formula E, which began its second season on October 24, seems to be here to stay. All of the key performance indicators from the championship’s inaugural season point to its commercial success, something that has eluded other motorsport challenger series.
Interview with Ali Russell, Formula E's director of media, marketing and communications, about the series' success in its first season and its plans for the future.
The MP & Silva agency said that its deal earlier this month for the FIM Superbike World Championship in Latin America, excluding Brazil, and the Caribbean, was part of a strategy to expand into the region and into motorsports generally.
Formula E: a smart investment or the latest motorsport flop?