W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
Subscription-free streaming platform Recast has added the World Touring Car Cup (WTCR) as its latest content partner through an agreement with the motor-racing championship’s promoter, Discovery Sports Ev…
A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
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