HomeMotorsportGlobal

Formula E looks to long-term holistic strategy as rights fees plateau

(Photo by Robertus Pudyanto/Getty Images)

Formula E’s latest media rights deal in the UK demonstrates that, at present, sponsorship and hosting fees remain the primary sources of revenue for the electric open-wheel racing series.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

Rights-holders have found it difficult to secure substantial increases in Portugal as competition between Sport TV and Eleven has slowed down since the latter’s launch in 2018.

RTVE assessed that Spanish national team matches – particularly those within the Nations League format – were somewhat overvalued in the previous deal, leading to a slightly decreased value.

New Zealand telco Spark acquired exclusive rights in New Zealand for the US Open grand slam tennis tournament, beating competition from rival pay-television broadcaster Sky New Zealand.
USA

Will Apple prove the right partner to bring MLS to the masses? Frank Dunne takes a deep dive into a brave but necessary gamble.