HRT (Croatia)

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Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

Croatian public-service broadcaster HRT will cover next summer’s Uefa European Championships after striking a sublicensing deal with United Group, the rights-holder in the Balkan region.

International media and entertainment company Discovery Communications unveiled a series of deals this (Thursday) morning covering the Olympic Games and European national team football qualifiers, as well as new strategic partnerships in Spain, Italy and Chile.