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Red Star Belgrade's Serbian defender Nemanja Milunovic (2nd-R) celebrates after scoring a goal during the UEFA Champions League Group B football match (Photo by PEDJA MILOSAVLJEVIC / AFP) (Photo by PEDJA MILOSAVLJEVIC/AFP via Getty Images)
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Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.
Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.
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