JTBC

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

JTBC secured exclusive rights to the 2026 and 2030 Fifa World Cups after outbidding other broadcasters in a competitive process, with South Korea again proving itself one of the world’s hottest sports media rights markets.

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.

An impending renewal of Korean Ladies Professional Golf Association’s domestic media rights by SBS is being bitterly opposed by rival broadcaster JTBC, which has threatened legal action.

It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sports media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.

South Korean broadcaster JTBC Plus has built on its association with global media group Discovery by signing an agreement to form a joint venture to further develop golf in the country

Korean football's K League has announced new domestic broadcasters ahead of the planned restart of its season this Friday, May 8

The Korea Football Association is finalising a deal with pay-television broadcaster JTBC for domestic K-League media rights for the 2020-23 cycle, but men’s senior national-team matches remain on the market after a lacklustre response to a tender held in January.

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South Korean pay-television broadcaster JTBC has acquired rights to the Olympic Games for 2026 to 2032, ending the ‘Korea Pool’'s traditional hold on the property.

South Korean pay-television broadcaster JTBC may be close to a deal with the International Olympic Committee about broadcast rights, potentially including a momentous 2032 Olympics jointly hosted by North…

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.