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Ambitious JTBC shakes Korean FTA broadcasters, delivers strong Olympics fee for IOC

RIO DE JANEIRO, BRAZIL - AUGUST 5: IOC Illustration of the Olympic flag during the opening ceremony of the 2016 Summer Olympics at Maracana Stadium on August 5, 2016 in Rio de Janeiro, Brazil. (Photo by Jean Catuffe/Getty Images)

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

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