Kontinental Hockey League (KHL)
Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
The Kontinental Hockey League’s new international rights deal with the Lagardère Sports agency marks the beginning of a six-season plan to expand the league across Europe and restructure its revenue streams.
Interview with Sergey Dobrokhvalov, marketing and communications vice president at the Kontinental Hockey League, on the league's recent international rights deal with Lagardère Sports and the league's plans for expansion.
Red Star Kunlun’s entry as the first Chinese team in the Kontinental Hockey League has helped the league massively increase its exposure, but is yet to have any impact on its bottom line.