Korea Pool
KBO League boosts revenues through CJ ENM digital play
The Korean Baseball Organisation will receive a 30-per-cent increase in domestic rights fees for its top-tier league after media group CJ ENM secured exclusive streaming rights at a strong uplift.
Coupang Olympics deal falters but bid stirs Korean market
Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.
Digital Consortium powers KBO growth but its sports ambitions thought limited
The emergence of a ‘digital consortium’ to rival the long-standing Korea Pool of free-to-air broadcasters led the Korea Baseball Organisation to record-breaking rights income for its new cycle in the most recently concluded deals. But local industry experts see the digital consortium (DC) deal as a one-off and do not expect it to become a major player in the sports media-rights market.
Updated – KBO agrees record-value Korean media-rights deal
The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…