LeSports (China)

Football’s English Premier League confirmed today (Tuesday) a rights deal in Hong Kong with Chinese IPTV operator LeTV.

China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.

Interview with Yu Hang, vice president of LeTV Sports, on the firm’s business model and the developing digital market for sport rights in China.

The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.