LRT (Lithuania)
Euroleague increases media rights income in Baltics
Euroleague Basketball has increased its media rights revenues in the Baltics through a new arrangement with media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT).
Euroleague Basketball carves out Lithuanian FTA rights while growing Baltic value
Euroleague Basketball has boosted the value of its rights in the Baltics by carving out free-to-air rights in the valuable Lithuanian market, in deals with media group TV3 and Lithuanian public-service broadcaster LRT.