Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.
LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.
Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.
Polish public-service broadcaster TVP has paid an increase of over 40 per cent to acquire rights to the 2018 and 2020 Olympic Games from media group Discovery Communications.
Modern Times Group has renewed its English Premier League rights in the Baltics, paying a decent increase compared with its current deal.
Increasing the value of its media rights is an essential bargaining chip for the Euroleague as it faces a threat to its long-term survival from Fiba, the sport’s global governing body.
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