Baltics

Latest Features

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Baltics region, consisting of Estonia, Latvia and Lithuania.

Euroleague Basketball has boosted the value of its rights in the Baltics by carving out free-to-air rights in the valuable Lithuanian market, in deals with media group TV3 and Lithuanian public-service broadcaster LRT.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Baltic media group TV3 has agreed a ‘multi-year’ rights deal with World Wresting Entertainment.

Spanish basketball organisation Liga ACB has agreed a deal in Estonia with media group TV3 for rights to the remainder of the league season and Copa del Rey cup competition

Setanta Sports Eurasia has been acquired by the Adjara Group, parent company of Georgian pay-television broadcaster Adjarasport, in a deal that sees Setanta's media-rights portfolio and carriage agreements…

Nordic Entertainment (Nent) Group has acquired exclusive rights in the Baltic region to English football’s FA Cup and second-tier Championship, as well as South American qualifiers for the 2022 Fifa W…

Features

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.

Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.

Polish public-service broadcaster TVP has paid an increase of over 40 per cent to acquire rights to the 2018 and 2020 Olympic Games from media group Discovery Communications.

Modern Times Group has renewed its English Premier League rights in the Baltics, paying a decent increase compared with its current deal.

Increasing the value of its media rights is an essential bargaining chip for the Euroleague as it faces a threat to its long-term survival from Fiba, the sport’s global governing body.

Saran brothers sports-rights ambitions expand beyond Turkey; Perform and IMG take different routes to crack Turkish market; Super Lig deal probed

Finnish deal takes Infront closer to global control of skiing rights but agency denies that it paid a strategic fee for the rights

This week’s BBC deal for the rights to four editions of the Olympic Games has taken the International Olympic Committee to $1.0

Lockout hurt NBA but now broadcasters are returning

North One in race against the clock to hold on to rally rights

EBU members wary as ORF lowballing nearly backfires

Football: Italy’s top football league, Lega Serie A, sold its domestic live rights for three seasons from 2012-13 for €829m ($1.136bn) per year. Sa

Athletics: The IEC in Sports agency agreed deals with free-to-air broadcasters in five European countries for the rights for the World Athletics Series from 2011 to 2013, including the athletics World…

Football: Pan-regional broadcaster Al Jazeera Sport acquired the rights for Fifa competitions between 2015 and 2022, including the 2018 and 2022 World Cup The deal covers cable, satellite, terrestrial,…

Football: The MP & Silva agency extended its agreement with Arsenal Broadband Limited, the digital arm of English Premier League club Arsenal, for a further three years, covering the 2013-14 to 2015-16…

Resurgent competition between pay-television operators Modern Times Group and Canal Plus is driving up fees in the Nordics.

Football: Indonesian pay-broadcaster Telkomvision acquired a package of Serie A rights for the 2009-10 season in a one-year deal with the MP&Silva agency, renewing an existing deal