Major League Baseball (MLB)
In Focus: Major League Baseball
The 2023 Major League Baseball season began on March 30, with the postseason due to start in October, concluding with a potential World Series Game 7 on November 4
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Orioles, Nationals TV rights battle reaches NY Supreme Court
The years-long battle between Major League Baseball clubs the Baltimore Orioles and Washington Nationals over television rights fees paid by regional sports network Mid-Atlantic Sports Network (MASN) is…
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
MLB adds execs to local media group amid RSN worries for 17 teams
Major League Baseball has added three executives to its new local media department amid financial struggles for 17 teams' regional sports networks (RSN) at Bally Sports and AT&T SportsNet
YouTube TV drops MLB Network after contract dispute
Major League Baseball's MLB Network will no longer be available for YouTube TV subscribers after the two parties failed to reach an agreement on a contract renewal
MLB appoints veteran RSN executive Chambers to oversee local media rights
Major League Baseball has appointed veteran sports media executive Billy Chambers to the newly- created position of executive vice president of local media as the league looks to navigate the regional…
Disney pays MLB $900m for remaining stake in BAMTech
ESPN parent completes series of transactions for streaming technology entity
World Series ratings slip to new low for non-neutral site
Heavy slate of college football airing opposite Astros' clincher blunts final audience
MLB scores big audience win over NFL for World Series Game 5
Baseball easily prevails in head-to-head programming battle
Local broadcast of NFL Eagles shifts due to World Series
Change in baseball event schedule creates unusual programming confluence
World Series rainout creates new schedule conflicts with NFL
MLB games to now air head-to-head against 'TNF,' potentially 'SNF'
Fox Sports to air all World Baseball Classic games in US
Fox Sports announced an exclusive, multiplatform deal to air all 47 games of the 2023 World Baseball Classic on United States airwaves Fox, FS1, FS2, Fox Deportes, and Tubi in English and Spanish
MLB draws best Division Series domestic audience since 2017
Viewership boost meaningfully contrasts from declines seen during regular season
Bilibili and Kuaishou join broadcaster line-up for MLB postseason in China
Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Twitter to offer live look-ins of every 2022 MLB postseason game
Social media platform to aid in fan engagement around playoff contests