Mediapro

Latest Features

Mediapro’s partnership with sports social media company Wave is aimed at creating a range of short-form content that can help the agency drum up interest in its LigaMX content.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

Italy’s Lega Serie A will launch a tender in April for its domestic media rights for the three seasons from 2021-22 to 2023-24, SportBusiness Media understands. The delay opens space for the resolution of several outstanding issues that have, so far, complicated the process.

The Canadian-arm of production and rights agency Mediapro has announced that it will produce every game of the 2020 Canadian Elite Basketball League Summer Series tournament

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…

Mediapro, the Spanish production group and media-rights agency, is close to securing a €55m ($61.7m) credit facility, plus a similar contribution from its shareholders, it has been reported.

Production and rights agency group Mediapro has selected Amaury Média, the advertising sales agency of the Amaury Group, to market advertising for its new football-focused pay-television service in France, …

Features

Uefa’s Europa League revenue in France will fall in the 2021-24 cycle given limited interest in the property in the wake of the fierce contest for rights to the top-tier Champions League.

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.

The value of Spanish football’s LaLiga in Turkey has fallen by more than 40 per cent in pay-television broadcaster D-Smart’s acquisition of exclusive multi-platform rights to the property. The deal was the direct result of the cancellation of LaLiga’s agreement with Digiturk earlier this season.

The Spanish Football Federation’s (RFEF) decision to award the domestic rights to club knock-out competition the Copa del Rey to commercial broadcaster Mediaset could spark a legal battle following production group and agency Mediapro’s allegations that the decision was politically motivated.

Pay-television broadcaster Digiturk and Spanish football’s LaLiga have ended their contract in Turkey due to the former's difficulties meeting its financial obligations amid continued weakness in the country’s currency, SportBusiness Media understands, leaving the league without a broadcast partner.

Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.
USA

Pay-television broadcaster beIN will pay a more than 10-per-cent uplift in rights fees for Spanish football’s LaLiga over the course of its new four-season renewal in North America, SportBusiness Media understands, despite the challenging conditions beIN faces in that market.

The Mediapro agency’s offer for the domestic media rights to Serie A for the next two cycles, covering the six seasons from 2021-22 to 2026-27, is a plan B for the league in case it is unable to sell its rights in a competitive tender. The offer is the same as that made by the Spanish production house for the current cycle – an offer accepted by the clubs last year but later rejected.  

The Spanish football federation’s award of 2019 Copa del Rey final rights to public-service broadcaster TVE could have left it open to legal action.

Spain’s Mediapro agency has again acquired LaLiga’s package of live, free-to-air Primera División matches, paying a similar fee in the 2019-22 cycle as it did in 2016-19. The sale of this package to Mediapro – alongside one containing free-to-air rights to two Segunda División matches per match-week – closes LaLiga’s domestic tender for the cycle.

The Canadian Broadcasting Corporation’s deal this week to cover 20 games from the inaugural season of the Canadian Premier League will provide the seven-team start-up league with much-needed visibility a…

Spain’s Mediapro agency and public broadcaster TVE will likely try again to acquire LaLiga’s two unsold domestic free-to-air rights packages for the 2019-20 to 2021-22 cycle, SportBusiness Media understands.

Mediapro’s February deal with Canadian Soccer Business involves a moderate degree of financial risk for the Spanish company but the potential gains are substantial.

The Mediapro agency faces a challenge to refinance its investment in the media rights in Spain to the 2022 Fifa World Cup

Mediapro is close to a deal for global rights to Bolivia’s home 2022 World Cup qualifiers, but must wait 30 days before its victory can be confirmed. The agency’s bid of $12m (€10.5m),

The English Premier League has benefited from a second successive strategic bid for its rights in France but that did not prevent a fall in their value

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

Telekom Romania and Digi Sport have continued to acquire premium European football content in Romania this month with deals for rights to Spain’s LaLiga, Italy’s Serie A and Germany’s Bundesliga. T

Ukrainian video-on-demand service Megogo last week sealed deals for Spanish LaLiga and France’s Ligue 1, confirming its intent to compete in the country’s sports-rights market.