MLB
MLB takes on local market remit for three more teams
Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
Diamond: the home of the Braves?
Diamond Sports Group has outlined plans to drop all but one of its 12 regional Major League Baseball broadcasting rights contracts, a move that has blindsided MLB.
Reddit eyes ad sales uplift from new sports ‘programme partners’
Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Sportradar rights costs up 78 per cent but ATP, NBA ‘amplify revenue growth’
A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
SPOTV picks up MLB rights in Southeast Asian markets
Sports broadcaster SPOTV has acquired rights to Major League Baseball (MLB) across eight territories in Southeast Asia.
Apple dips a toe with MLB but has plans for NFL cannonball
Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.