Nascar
Nascar targets young fans with Nickelodeon partnership
North American stock car-racing series Nascar has agreed a content partnership with US cable and satellite broadcaster Nickelodeon.
Nascar to stream race replays on YouTube
Nascar Digital Media, the media arm of North American stock car-racing series Nascar, has agreed a deal with YouTube to stream complete race replays on the video-sharing website.
IMG to explore all avenues, but tough sell predicted
The IMG Events & Media agency said this week that US stock car racing operator Nascar was open to all ideas for expanding its series beyond its core US audience, including bringing in international drivers and developing race circuits abroad.
Nascar engages IMG to boost global footprint
The IMG agency has struck a 10-year deal, from 2015 to 2024, to develop North American stock car-racing series Nascar’s international media business.
Motorsport series team up to form live streaming platform
US motorsport series AMA Pro Racing, IMSA and Nascar have joined forces to launch a new live streaming platform that will provide coverage to events not broadcast on television.