Nascar

USA

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
USA

The CW’s deal for exclusive Nascar Xfinity Series rights in the US has made it the most valuable second-tier motorsport property in the world, teeing up an overall media rights fee increase for Nascar as it begins the final stages of negotiations for rights to the top-tier Cup Series.
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Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
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Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
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Nascar's decision to sell Xfinity Series rights on a standalone basis demonstrates a clear change in the stock car series' domestic media strategy from 2025, as it seeks greater exposure for the teams and drivers in its ecosystem.
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NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
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NASCAR and SiriusXM have announced a multi-year renewal of their broadcasting agreement, continuing the exclusive SiriusXM NASCAR Radio channel that airs live broadcasts of races and daily talk shows and…
USA

The Automobile Racing Club of America and Fox Sports announced an extension of broadcast rights for the ARCA Menards Series in the United States through the 2024 season, while also expanding the number…
USA

NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…

US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
USA

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
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Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
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Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands
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Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
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US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.

Subscription broadcaster Eleven has secured exclusive rights in Portugal to US stock car racing series Nascar in a deal covering 2021 and 2022

US stock car racing series Nascar has secured record international broadcast reach for the 2021 season, with its content available in nearly 200 countries and territories in over 25 languages
USA

The Crew, a new Netflix sitcom focused on a small Nascar Cup Series team, will be released on February 15, the day after the stock car racing series' season-opening Daytona 500 race