PGA of America
Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.
UK pay-television broadcaster Sky Sports’ new rights deal for the US PGA Championship is for the five-year period from 2019 to 2023, SportBusiness Media understands. This marks a rebuilding of the long-term partnership between rights-holder and broadcaster that ended in 2016 when Sky refused to meet rights distributor IMG’s valuation of the property.
US commercial and pay-television broadcaster NBC Sports Group has formed a global digital media partnership for golf’s Ryder Cup with the PGA of America and European Tour.
International sports broadcaster ESPN has acquired rights in Latin America, Brazil and the Caribbean to US golf major the PGA Championship, as part of a new long-term agreement with the PGA of America
International sports broadcaster Eleven Sports has acquired exclusive rights to the 2018 PGA Championship, with the US golf major to serve as its launch event in the UK and Ireland