PPTV

Chinese OTT player PPTV pulled out of its deal for French Open tennis rights shortly before this year’s tournament began, TV Sports Markets understands.

The WWE wrestling entertainment organisation has sealed a content distribution deal with Chinese online television service provider PPTV.

Thai streaming platform PPTV has acquired rights for football’s English Premier League in a sublicensing deal with beIN Media Group.

The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.

Benfica’s deal with Nos has triggered a wave of negotiations, with Porto and Sporting Lisbon particularly keen to take advantage of competition in the marketplace.

China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.