Relevent Sports

The breakdown of the German Football League’s attempts to secure private equity investment was a key factor in the Bundesliga’s decision to enter into a long-term, Americas-focused partnership with Relevent Sports.

Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.

Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)

The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands

Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…

The media rights value of Uefa club competitions from 2024-27 is tracking toward a significant cycle-on-cycle increase compared to 2021-24 as Uefa, Team Marketing and Relevent Sports Group are yet to suffer a decrease in any of their deals completed thus far.

Relevent Sports Group chief executive Daniel Sillman speaks to SportBusiness about the refinement of its US soccer business and the company's expansion into Europe.

The ubiquity of streaming and the rise of WFH lifestyles has turned the Uefa Champions League’s daytime window in the US into a blessing, helping Relevent Sports Group more than double its media rights value from 2024-25 onward.