Relevent Sports

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.

In acquiring media distribution rights to the 2019 and 2020 International Champions Cup, IMG was the beneficiary of a change in direction by the former sales agency for the competition, Catalyst Media.

The IMG agency has agreed a two-year deal to market the global media rights to the International Champions Cup club football competition

ESPN has extended its agreement with Relevent Sports Group to broadcast International Champions Cup football matches in the United States until 2021.

The International Champions Cup pre-season tournaments will earn an increase of about 10 per cent for its media rights in 2017, despite tricky negotiations in some key European markets.

Rights-fee income for the International Champions Cup pre-season football tournament is set to increase by about 40 per cent compared to 2015.