RTVS (Slovakia)

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Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

The sublicensing deals agreed this week by Discovery Communications with public-service broadcasters in Slovakia and Slovenia for the 2018 and 2020 Olympic Games fit the pattern of others agreed so far in Europe: public-service broadcasters paying higher fees for fewer rights than they had in 2014 and 2016.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

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