Sina Sports
International head Li to leave Sina Sports
Sam Li, the head of international business strategy at the Sina Sports division of Chinese internet giant Sina, is leaving his role to focus on his projects as an investor and adviser in the sports technology…
Sina and Mediapro land 3×3 basketball TV deals with 10 broadcasters
The Sina Sports division of Chinese internet operator Sina has, together with the Mediapro agency, reached agreements with broadcasters in multiple territories for the 2019 Sina Elite League (SEL), the…
Sina Sports extends US Masters digital deal in China
Chinese internet company Sina Sports has renewed a digital rights agreement for the US Masters ahead of this year’s edition of the golf major.