Sina (China)
Sina Sports to support new WTA Elite Trophy
The Sina Sports division of Chinese internet operator Sina has agreed a deal to become the exclusive online broadcaster of new Women’s Tennis Association tournament the Elite Trophy, which will debut in the country later this year.
Premier League boosts coverage in China; sells UK clips
The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.
NBA says its digital breakthrough will be welcomed by all
The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.