CBA League agrees social media partnership with Weibo, opens up venues
WCF launches Sina Weibo channel, new website
European Tour lands Sina Sports partnership
BeIN secure 3×3 Golden League coverage in Asia-Pacific
Sina SVP: ‘Mass-participation events crucial to our survival’
Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.
IRena not close to breaking even on Chinese Volleyball League deal
Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.
Sina seals Wimbledon partnership
Sina Weibo streaming services blocked
French Open grows revenue in China with new Tencent deal
The French Open secured greater revenue from China in 2017 compared to last year thanks to a deal with online streaming platform Tencent agreed earlier this month.
Sina pays small fee for Ascot as it tries to grow interest in China
Sina Sports to show Liga ACB final
NBA seals Sina Weibo partnership
IPC seeks to boost Asian presence with Sina Sports deal
The International Paralympic Committee has entered into a strategic partnership with the Sina Sports division of Chinese internet operator Sina ahead of the start of the 2016 summer Paralympic Games in Rio de Janeiro tomorrow (Wednesday).
LeSports takes first bite of expensive Premier League
LeSports has become the first Chinese internet operator to secure English Premier League rights in the upcoming 2016-17 season.
Sina Sports strikes digital deal for French Open
The Sina Sports division of Chinese internet operator Sina has secured a strategic partnership with the operators of this year’s French Open tennis tournament.
PPTV pays out for UFC
The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.
LeTV Sports leads charge of China’s digital brigade
China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.