Sina (China)

Latest Features

Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.

Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.

The French Open secured greater revenue from China in 2017 compared to last year thanks to a deal with online streaming platform Tencent agreed earlier this month.

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.

LeSports has become the first Chinese internet operator to secure English Premier League rights in the upcoming 2016-17 season.

The World Curling Federation has sought to further connect with the sport’s Chinese audience by launching its first social media channel on Sina Weibo, while it has stepped up a digital overhaul by relaunching i…

Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.

The Mediapro agency has agreed a deal with beIN Sports for rights to the Sina 3x3 Golden League Finals basketball tournament in 12 countries across Asia-Pacific

Online streaming platform Sina Sports has struck a strategic partnership with the All England Club, which operates the Wimbledon Championships.

Features

The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.

China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.

The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.

The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.