Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.
Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.
The French Open secured greater revenue from China in 2017 compared to last year thanks to a deal with online streaming platform Tencent agreed earlier this month.
LeSports has become the first Chinese internet operator to secure English Premier League rights in the upcoming 2016-17 season.
The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.
China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.
The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.
The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.