Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.
Chinese state broadcaster CCTV last week agreed a sublicensing deal with the Suning conglomerate to acquire Uefa Champions League rights for the remainder of the current cycle, from 2018-19 to 2020-21
Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.
Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
Chinese e-commerce company Alibaba has today (Thursday) announced a strategic investment in Suning Sports, the sports unit of conglomerate Suning, with the two parties set to explore joint activities between…