Times Internet
ICC wrings small uplift from Willow as ESPN interest cools
The International Cricket Council sealed a new deal in the US and Canada with Times Internet, despite being minded, at first, to agree a deal with ESPN.
In Focus: Indian Premier League
An estimated 229 million people in India watched the first week of the fifteenth edition of the Indian Premier League at the end of March 2022
Shah hails ‘digital revolution’ as value of IPL digital rights overtakes linear rights
Board of Control for Cricket in India (BCCI) secretary Jay Shah believes India has witnessed a “digital revolution” after the value of digital rights to the Indian Premier League (IPL) surpassed the val…
IPL rights packages sell for $6.2bn, more than double previous cycle
The Board of Control for Cricket in India has cemented its financial dominance of global cricket after auctioning the media rights to the Indian Premier League for INR48,390 crore ($6.2bn/€5.9
IPL digital deal ticks three strategic boxes for Star India
Star India’s new deal for Indian Premier League internet and mobile rights helps the broadcaster in three ways: it gives it vital digital content, helps undermine the exclusivity of rival Sony, and ensures Star has a role in IPL coverage ahead of the sale of the main television rights in India.