TV Cultura
Bundesliga extends multi-platform strategy in Brazil
The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.
TV Cultura extends Brazilian women’s basketball league coverage
Brazilian free-to-air broadcaster TV Cultura has renewed its rights agreement with the domestic Women’s Basketball League (LBF).
TV Cultura follows IndyCar deal with Formula E extension
Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Formula E electric car-racing championship.
TV Cultura’s deal covers free-to-air rights.
Disney acquires IndyCar rights in Latin America, TV Cultura extends deal
Pay-television broadcaster ESPN and OTT platform Star+, both owned by Disney, have acquired rights in Latin America, including Brazil, for the US motor racing series IndyCar
TV Cultura extends Novo Basquete Brasil rights deal
Brazilian free-to-air broadcaster TV Cultura has agreed a one-season extension to its rights deal for the Novo Basquete Brasil, the top tier of club basketball in the country
TV Cultura sublicenses Europa League rights from SBT
Brazilian free-to-air broadcaster TV Cultura has acquired rights to the Uefa Europa League through a sublicensing deal with commercial broadcaster SBT that runs from 2021-22 to 2023-24
TV Cultura secures Brazilian rights to IndyCar
Brazilian free-to-air broadcaster TV Cultura has built on its motorsports portfolio by acquiring rights to US motor-racing series IndyCar
Formula E lands new Brazilian broadcaster, Sky signs on in Italy
Free-to-air broadcaster TV Cultura has become the new home for Formula E in Brazil, while the electric racing series has also agreed a multi-year deal with pay-television broadcaster Sky Italia
TV Cultura to broadcast women’s São Paulo state league
Brazilian free-to-air broadcaster TV Cultura has acquired rights to the closing stages of the 2020 edition of the Campeonato Paulista de Futebol Feminino, the women’s state championship in São Paulo.
Brazilian women’s basketball league secures free-to-air return
Brazil’s top women’s basketball league, the LBF, has secured a return to free-to-air television through a rights deal with TV Cultura.