Xiaohongshu
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Barcelona and Juventus sign content deals with Chinese platform Xiaohongshu
European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and e-commerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team