American Football
TKO buys into EverPass as NFL Sunday Ticket streamed in bars
The National Football League's domestic out-of-market Sunday Ticket package will be able to be streamed in US commercial businesses for the first time, after EverPass Media, the media platform of the NFL…
NFL to appeal $4.8bn Sunday Ticket class action verdict
The National Football League has said it will contest the verdict of a class action lawsuit that has ordered the league to pay $4.8bn (€4.48bn) to subscribers of the league’s domestic out-of-market broadcast package, NFL Sunday Ticket.
Genius Sports brings augmented CFL broadcasts to TSN
Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Netflix joins NFL streaming party with Christmas Day offering
Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
Pac-12 football signs CW, Fox Sports deals
The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
NFL continues streaming push with two more exclusive games
The National Football League has announced two games in the 2024 season, including the league's debut game in Brazil in September, will be shown exclusively on streaming services, with Peacock and Amazon…
Peacock retains 71 per cent of sign-ups from NFL playoff
NBCUniversal's streaming service Peacock has retained 71 per cent of the sign-ups it generated when it streamed the National Football League's AFC Wild Card Game
NFL-Genius betting rights extension reaffirms that cash is king
The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
ESPN, CFP ‘agree six-year extension’ worth $7.8bn
ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
Super Bowl domestic audience exceeds 123m to net all-time record
Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
NFL seeks greater year-round engagement through NFL+
While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
NFL ‘in advanced talks’ to take ESPN stake
Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
ESPN ‘in talks over six-year College Football Playoff deal’
The College Football Playoff and ESPN are in “the midst of negotiations” to renew the network as the sole rights-holder for the premier college sports event as it expands from four to 12 teams.Acc
Prime Video’s TNF coverage posts 24-per-cent season increase
Amazon Prime Video's second season as the exclusive Thursday Night Football broadcaster returned a 24-per-cent increase in total viewership in the United States compared to its inaugural season
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
Prime Video’s bumper NFL audience bodes well for future rights talks
Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers