American Football

American football league the NFL said Twitter attracted an average of 243,000 viewers to its livestream of the Thursday Night Football game between the New York Jets and Buffalo Bills, the first time the social media company has broadcast an NFL encounter.

North American sports broadcaster One World Sports has agreed a deal with digital sports media content company Whistle Sports to stream live coverage of American football games from the Ivy League US collegiate sports conference.

The Fox Sports division of US network Fox has launched a new mobile application to allow fans to access virtual reality coverage of the college American football game between Ohio State and Oklahoma on September 17.

Social media company Twitter has launched new applications on Apple TV, Amazon Fire TV and Xbox One to allow users of the three services to stream its sports content free of charge.

North American sports broadcaster One World Sports has acquired rights to the China Arena Football League, the country’s first professional American football league.

Digital sports media company Perform Group has agreed a deal with the NFL to commercialise the American football league’s digital assets in Australia for the 2016-17 season.

China Arena Football League, the country’s first professional American football league, has struck a rights partnership with online video platform iQIYI ahead of its debut season.

BAMTech, the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball, has been approached by Twitter to support the social media platform’s coverage of the NFL American football league, according to the Wall Street Journal newspaper.

Pay-television broadcaster Fox Sports Latin America has extended a rights deal for the NFL American football league.

The National Football League’s NFL Network cable-television channel and NFL Red Zone game-day service have returned to the schedules of US pay-television provider Dish Network after the two parties agreed a fresh carriage deal.

American football league the NFL has signed a multi-year extension to its partnership with social media platform Snapchat.

US regional sports broadcaster Midco Sports Network has extended its multimedia rights partnership with the athletics department of South Dakota State University.

American football league the NFL has brokered a deal for PlayStation Vue, the internet television service owned and operated by consumer electronics firm Sony, to carry its NFL Network cable-television channel and NFL RedZone game-day service.

Telecommunications firm Econet Media has agreed a deal for its Kwesé Sports pay-television startup to become the exclusive linear television broadcaster of content from American football league the NFL in a number of countries across sub-Saharan Africa.

The China Arena Football League has entered into a multi-faceted partnership with sports media, marketing and event management company HUPU ahead of the American football competition’s debut season.

WBAL, a regional affiliate of US media group NBCUniversal, has extended a local rights deal with NFL American football franchise the Baltimore Ravens.