NFL builds on VR plans with NextVR partnership

The NFL American football league has continued its virtual reality drive by partnering with VR broadcast technology company NextVR.

The two parties will collaborate to deliver post-game VR experiences featuring highlights from three regular-season games during the 2016-17 NFL campaign.

The free content will be available worldwide, with the partnership kicking off with the San Francisco 49ers’ game at the Arizona Cardinals on Sunday.

The two other games to be covered by the collaboration will be the Chicago Bears’ trip to the New York Giants on November 20 and the Giants’ away match against the Cleveland Browns on November 27.

The packages will be about 10 minutes long. Expert commentary will be provided alongside VR game highlights.

The experiences will be accessible to fans on a video-on-demand basis shortly after each game.

NextVR will work with the league’s NFL Films division on the venture, with VR cameras to be set up throughout each stadium to capture content.

Last week, the NFL expanded its partnership with internet giant Google to allow viewers around the world to watch content in VR. Under the agreement, NFL Films will produce a nine-part series featuring behind-the-scenes content about the lives of players, coaches and executives.