American Football

Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

The CBS network’s coverage of Super Bowl 50 slipped in the ratings compared to the previous two editions of the NFL American football league’s championship game, but still registered as the third most watched event in US television history.

Media rights clips from January 21 to February 3

Technology giants Apple, Amazon and Google, along with telecommunications firm Verizon, are in contention for the digital rights to the NFL American football league’s Thursday Night Football games, according to Variety.

American football league the NFL has struck new two-season deals for its Thursday Night Football rights package, continuing its partnership with CBS while also adding rival US network NBC as a partner as it seeks a digital contract for what it says will be a “unique tri-cast” model.

Media rights clips from December 17 to January 20

US sports broadcaster ESPN will not enter a bid for the NFL American football league’s Thursday Night Football package, according to a report.

American Sports Network, a subsidiary of US broadcasting company Sinclair Networks Group, has secured rights to the country’s new Major League Football (MLFB) spring American football competition.

American football league the NFL is planning to live stream all three International Series games scheduled to be played in London next season, with technology giants Apple and Google in contention for the rights, according to Reuters.

The Ali Sports division of Chinese e-commerce giant Alibaba Group has agreed a media partnership with American football league the NFL.

US sports broadcaster ESPN has struck a deal with the CBS network to broadcast coverage of next month’s NFL Super Bowl American football championship game on its ESPN Deportes Spanish-language channel for the first time.

American football league the NFL has enhanced its partnership with Snapchat by signing on as the first sports partner for the social media platform’s Story Explorer service.

The MP & Silva agency has agreed a content distribution deal for multi-platform digital media company Deluxe Entertainment Services to deliver live coverage of the NFL American football league in territories across Europe.

BeIN Media Group and digital-terrestrial television broadcaster W9 have agreed three-year extensions to their rights deals in France for American football league the NFL.

NFL American football franchise the Jacksonville Jaguars has entered into a multi-faceted strategic partnership with virtual reality company Voke through which it claims it will offer an unprecedented game day experience to fans at its EverBank Field stadium.

US sports broadcaster ESPN and the ABC network have been confirmed as rights partners for a new college American football game which aims to set a landmark for attendance at such events.