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Tour de France rights-holder Amaury Sport Organisation’s decision to exclusively sell the property in Canada to OTT platform FloSports for the 2020-23 cycle represents an experiment that could lead to similar streaming partnerships in other territories, SportBusiness Media understands.

Pan-regional sports broadcaster ESPN is covering all streaming service DAZN’s costs for English Premier League rights in South America and has sublicensed select Premier League coverage in Brazil to the latter in mutually-beneficial deals.

Euroleague Basketball has capitalised on the sport’s increasing popularity in Turkey to successfully raise the value of the top-tier EuroLeague by over two-thirds in its renewal with pay-television broadcaster Digiturk.

The South African Broadcasting Corporation secured a steep fall in total outlay in its sublicensing renewal with pay-television broadcaster SuperSport for the country’s top-tier Premier Soccer League.