American Football
Apple dips a toe with MLB but has plans for NFL cannonball
Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.
NFL opts for continuity in Australia with Seven free-to-air deal
Australian commercial broadcaster Seven Network renewed its rights to the NFL for three years, from 2022 to 2024, at a slight increase.
Kayo appoints former NFL marketing manager Hefele as executive director
Former National Football League marketing manager Cate Hefele has been appointed as executive director of Kayo, the subscription streaming platform owned by Australian pay-television broadcaster Foxtel
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
Bet365 expands deal with Genius Sports to include international NFL betting streaming rights
Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…
NBC joins Fox as USFL domestic broadcast partner
NBC Sports will join Fox Sports as a domestic broadcast partner of the revived United States Football League, with NBC carrying 21 games and Fox airing 22 of the 43 total games in the league's debut season
NFL and Twitter announce multi-year extension
The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…
USFL plans 2022 revival with aid of Fox Sports
The United States Football League, a short-lived but widely discussed element of the American pro sports landscape in the 1980s as it unsuccessfully sought to challenge the dominant National Football League,…
European League of Football turns to StreamAMG for global streaming
StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition
NFL media deals show the way for rights-holders on deck in the US
The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.
NFL signs more than $110bn worth of domestic media rights deals
The National Football League has solidified its domestic media rights distribution well into the next decade and reaffirmed its position as the pre-eminent programming in all of American television, regardless…
Disney ‘pushing back’ on NFL desire to double rights fees
The Walt Disney Co. is reportedly pushing back on the National Football League's desire to charge domestic rights partners double the amount they have been paying to broadcast games
FCF posts strong metrics in opening weekend
Start-up American football property Fan Controlled Football enjoyed a strong debut with its February 13 start of play, as it the league’s official mobile app was the most-downloaded sports app on the A…
Super Bowl LV shows ratings erosion
The National Football League’s Super Bowl LV on CBS Sports drew an average American viewing audience of 96.4
ProSieben to broadcast European League of Football, nets strong Super Bowl audience
German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition
CBS Sports eyes robust Super Bowl ratings
CBS Sports is expecting robust viewership for its coverage of the National Football League’s Super Bowl LV on February 7, despite a significant disruption to group viewership patterns due to the ongoing C…
CBS Sports readies advanced production for Super Bowl LV
CBS Sports is introducing several unprecedented production elements for the National Football League’s Super Bowl LV on February 7, including new camera positions aided by the event’s restricted attendance.