American Football
NFL reaps benefit of growing fandom in DACH with RTL and DAZN deals
The NFL is understood to have more than doubled its media rights income in Germany, Austria and Switzerland, capitalising on intense competition amid the league's snowballing popularity across the region.
Prime Video adds alternate ‘TNF’ stream with ‘The Shop’
Prime Video announced it will collaborate with Uninterrupted's Emmy-award winning show The Shop as part of an alternate stream offering for the National Football League's Thursday Night Football.
NFL secures increase in Sweden and Finland with TV4 Media deal
TV4 Media’s deal spans the current 2022 season, which started on September 8, and ends with the season-ending Super Bowl in February 2025.
ESPN has best college football opening weekend since 2016
ESPN announced its most-watched kickoff weekend of college football since 2016 and second-best since 2009 after airing 17 games across ABC, ESPN, ESPN2, and ESPNU
DAZN strikes NFL renewals in Canada and DACH, free-to-air in DACH moving to RTL
Sports streaming platform DAZN has renewed its NFL rights in Canada from the forthcoming season onwards as well as in Germany, Austria and Switzerland from 2023
Sportsman founder Krohne among new investors in European League of Football
Media and sports entrepreneur Thomas Krohne has been named as one of three executives who have acquired a circa 8-per-cent stake in American football organisation the European League of Football
ELF to receive US exposure with Next Level Sports & Entertainment
Next Level Sports & Entertainment has agreed a deal with the European League of Football to cover the American football competition in the US market
USFL draws 1.52 million viewers for championship game
The rebooted United States Football League drew an average domestic audience of 1.52 million for its inaugural championship game, with the audience peaking at 1.834 million on the Fox network
ELF strikes streaming deals with Eleven in Italy and Southeast Asia, iQiyi in China
The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
European League of Football strikes deal with Hungary’s Network4
The European League of Football has secured a new broadcaster in Hungary after striking a deal with media group Network4.
The American football league, which is led by former ProSiebenSat
XFL completes global media rights agreement with Disney, ESPN
Deal for spring football league builds in part on successful Hollywood career of Dwayne "The Rock" Johnson
Germany’s American football league finds new home in Sportdeutschland.TV
Online streaming service Sportdeutschland
Saran to follow Istanbul Rams’ European League of Football debut
The Saran Media Group agency has acquired rights to the European League of Football in Turkey, as the Istanbul Rams prepare to make their debut in the American football competition for the 2022 season
Apple dips a toe with MLB but has plans for NFL cannonball
Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.
NFL opts for continuity in Australia with Seven free-to-air deal
Australian commercial broadcaster Seven Network renewed its rights to the NFL for three years, from 2022 to 2024, at a slight increase.
Kayo appoints former NFL marketing manager Hefele as executive director
Former National Football League marketing manager Cate Hefele has been appointed as executive director of Kayo, the subscription streaming platform owned by Australian pay-television broadcaster Foxtel
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
Bet365 expands deal with Genius Sports to include international NFL betting streaming rights
Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…