Baseball

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

World Baseball Softball Confederation Europe has signed its first commercial partnership through a deal with sports and betting-related services company Sportradar.

The Chicago Cubs is keen to form its own media network after its current broadcast contracts expire, according to the Major League Baseball club’s president of business operations, Crane Kenney.

Bob Bowman, Major League Baseball’s former president of business and media, has admitted he was “inappropriate” at times after the Wall Street Journal reported that the executive had recently been forced out after years of troubling behaviour.

US OTT streaming service FuboTV has agreed a multi-year deal to carry programming from regional sports network NESN.

ESPN Plus will be the name of the international sports broadcaster’s new video-streaming service that will launch in spring 2018, Bob Iger, the chief executive of parent company Disney, confirmed yesterday (Thursday).

Bob Bowman, president of business and media at North America’s Major League Baseball, is to step down from the role when his contract expires next month.

Mexican commercial broadcaster TV Azteca has agreed a rights deal with the Liga Mexicana de Beisbol to televise the country’s baseball competition on a free-to-air basis.

The Walt Disney Company has agreed to acquire a majority shareholding in BAMTech, the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball.

The Baltimore Orioles and Washington Nationals are at odds over their respective positions following the latest legal ruling in a long-running case concerning the latter Major League Baseball franchise’s revenue payments from US regional cable-television broadcaster MASN.

Consumer electronics company Samsung has partnered with North America’s Major League Baseball to provide fans with a virtual reality offering for the remainder of the 2017 season.

The MP & Silva agency has been appointed as the exclusive global media-rights adviser for the Colombian Baseball League and the Serie Latinoamericana pan-continental competition.

US technology company Intel has agreed its latest sports partnership by entering into a three-year deal with Major League Baseball for virtual reality coverage of the North American league’s games.

Social media platform Facebook has struck its latest live sports deal through an agreement with Major League Baseball to show 20 of its games during the ongoing 2017 season.

The World Baseball Softball Confederation has appointed Canadian marketing and management consulting firm deFrias Management Group (dMG) to expand its broadcast distribution and increase its number of global partnerships.

US regional sports broadcaster Root Sports has introduced authenticated in-market live streaming of games for its Major League Baseball team partners.