WBSC engages deFrias Management Group to expand global reach

The World Baseball Softball Confederation has appointed Canadian marketing and management consulting firm deFrias Management Group (dMG) to expand its broadcast distribution and increase its number of global partnerships.

The two parties will form a strategic partnership to raise the WBSC’s broadcast and commercial profile across the Americas.

The partnership will place dMG in charge of securing global partners for the WBSC, as well as planning and expanding the body’s profile and partnerships in the Americas.

The WBSC is the exclusive rights-holder for all national team baseball and softball competitions and organises events such as the Baseball World Cup and Softball World Championships.

The body will also oversee baseball and softball events at the Tokyo 2020 summer Olympics, with the sports set to return to the Games programme following a 12-year hiatus.

Mark deFrias, managing director of deFrias Management Group, said: “Baseball and softball are global sports and with their reintroduction to the 2020 Tokyo Olympics, our focus is to facilitate long-term partnership opportunities between WBSC and brands that are looking for effective and attractive ways to market internationally.”

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.