Baseball
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
Bally’s becomes MiLB’s first national rights-holder
Global casino and entertainment company Bally's Corporation has entered into a multi-year agreement with Minor League Baseball (MiLB) to become the league's first national media rights-holder and exclusive…
In Focus: Major League Baseball
The 2023 Major League Baseball season began on March 30, with the postseason due to start in October, concluding with a potential World Series Game 7 on November 4
Fubo adds MLB.TV ahead of brand relaunch
IPTV operator Fubo has announced the addition of MLB.TV to its programming line-up, which will feature the channel in time for Major League Baseball's Opening Day on March 30
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
World Baseball Classic sets record attendance, viewership figures
The first round of the 2023 World Baseball Classic has set records in attendance, global viewership, and merchandise sales
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Orioles, Nationals TV rights battle reaches NY Supreme Court
The years-long battle between Major League Baseball clubs the Baltimore Orioles and Washington Nationals over television rights fees paid by regional sports network Mid-Atlantic Sports Network (MASN) is…
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
BT Sport to show World Baseball Classic
UK pay-TV broadcaster BT Sport is to show live coverage of the World Baseball Classic
TUDN claims Spanish-language audio rights to World Baseball Classic
Spanish-language broadcaster TUDN Audio Network has reached an agreement to cover the upcoming World Baseball Classic
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
MLB adds execs to local media group amid RSN worries for 17 teams
Major League Baseball has added three executives to its new local media department amid financial struggles for 17 teams' regional sports networks (RSN) at Bally Sports and AT&T SportsNet
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
YouTube TV drops MLB Network after contract dispute
Major League Baseball's MLB Network will no longer be available for YouTube TV subscribers after the two parties failed to reach an agreement on a contract renewal
Mets to air Super Bowl LVII commercial in New York area
Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.
Amazon and J Sports acquire rights in Japan for World Baseball Classic
Amazon Prime Video and J Sports have acquired media rights in Japan for the upcoming World Baseball Classic national team competition