Baseball
MLB’s ‘Field of Dreams’ game draws historic viewership totals
Unique event draws league's largest regular-season audience since 2005
MLB, Barstool Sports ‘in talks’ over midweek media rights package
Sports and culture media company Barstool Sports could potentially significantly expand its presence in the North American sports industry by signing an agreement with Major League Baseball over a series…
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
MLB Home Run Derby is most watched since 2017
Event boosted by the presence of Ohtani, homer-friendly ballpark
ESPN’s Smith draws widespread criticism for Ohtani comments
Highly paid commentator apologizes for series of xenophobic remarks about MLB star
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
ABC to air first MLB regular-season game since 1989
US broadcast network to exclusively televise "Sunday Night Baseball" game
MLB secures wide-ranging podcast deal with Audacy
Major League Baseball and Audacy have announced a wide-ranging multiyear agreement, which makes the prominent multiplatform audio company the league's official digital audio and podcast partner.
MLB, Peacock plan test deployment of games on streaming service
Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…
Jeter to be subject of planned ESPN documentary series
Derek Jeter, chief executive and co-owner of Major League Baseball’s Miami Marlins and previously a New York Yankees superstar, is the latest prominent former athlete to get the in-depth documentary t…
ESPN pares down game inventory, fee in MLB rights extension
Major League Baseball has completed a long-anticipated, seven-year media rights renewal with ESPN, in turn finishing off its national domestic rights through 2028
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
MLB Network, Sabathia develop alternate game broadcast
Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
MLB.TV posts record-setting start to 2021 season
Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…
Tencent expands sports streaming outside China with MLB deal
Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…
DAZN retains Major League Baseball rights in Germany
OTT streaming service DAZN has extended its deal for Major League Baseball rights in Germany
Marlins complete rights renewal with Bally Sports Florida
Major League Baseball’s Miami Marlins, as expected, have completed a multiyear local rights renewal with Bally Sports Florida, solidifying one of its critical revenue streams and making them the last c…
Yankees, YES Network, Amazon revive local streaming plans for 2021
Major League Baseball’s New York Yankees and the YES Network have revived a long-planned digital rights deal with Amazon in which the ecommerce and streaming video giant will show 21 live Yankees games t…