Basketball
NBA creates multi-platform betting-focused content initiative
The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of…
Cosmote remains NBA’s exclusive home in Greece
Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
WNBA, Amazon strike multiyear global streaming deal
Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…
Basketball Africa League unveils international broadcasters
The Basketball Africa League has announced a series of international broadcast partners ahead of its inaugural season, including ESPN and NBA TV in the United States
Hulu to broadcast nine-part original Lakers docuseries
Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…
Canada’s CEBL signs up to WSC Sports’ automated highlights
Israel-based automated highlights company WSC Sports has added the Canadian Elite Basketball League as its latest client
Buzzer continues expansion with NBA League Pass distribution deal
Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games
Liga ACB hires Octagon to assist US media rights offering
Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …
Fiba seals nine-market United Media deal in Southern Europe
The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
BeNeLeague Basketball domestic rights tender in progress with May 5 deadline
BeNeLeague Basketball, the new commercial rights-holder of Belgian and Dutch domestic basketball, is expecting bids by May 5 for media rights to the competitions under its banner, SportBusiness understands
Genius Sports signs data, streaming rights deal with Japan’s B.League
Sports data and technology company Genius Sports has signed an exclusive international streaming and data rights deal with Japanese basketball’s B.League.
ESPN to offer betting-focused presentation of NBA game
ESPN on April 14 will carry its first betting-oriented alternate production of a National Basketball Association game with the debut of its Daily Wager Special on both ESPN+ and ESPN2
VTB United League to use WSC Sports’ automated highlights technology
Israel-based automated highlights company WSC Sports has expanded its presence in Russia through an agreement with the VTB United League basketball competition
Sportradar to distribute international media rights for CBA League
Sports media and data firm Sportradar is to distribute international media rights for the Chinese Basketball Association League under a new multi-year deal beginning with the current season
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games