Basketball
MyCujoo moves into basketball with Liga ACB deal
Streaming service MyCujoo has continued its transition to a multi-sport business model after agreeing a rights deal with Spanish basketball organisation Liga ACB for coverage in Brazil and across sub-Saharan…
ESPN extends US rights deal for New Zealand’s NBL
New Zealand’s National Basketball League has secured an extended media-rights deal in the United States with ESPN following an agreement to showcase last year’s Sal’s NBL Showdown for the first time.
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Deutsche Telekom renews host of basketball rights, Basketball Bundesliga lands on Twitch
German telco Deutsche Telekom has renewed key basketball rights deals with the International Basketball Federation (Fiba), the German Basketball Federation (DBB) and Euroleague Ventures, the joint venture…
NBA maintains Brazilian revenue model in Globo, Band extensions
The NBA has maintained its existing rights revenue picture in Brazil, in extensions with media group Globo and commercial broadcaster Bandeirantes for pay-television and free-to-air rights, respectively.
NBA agrees Prasar Bharati deal, remains without live broadcaster in India
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
IMG Arena expands virtual content offering with Euroleague Instant Legends
IMG Arena, the sports betting arm of the IMG agency, has added more virtual content for betting operators with the launch of a new Euroleague Basketball product
Nets’ Big 3 leads to immediate ratings spike for YES Network
The Brooklyn Nets' formation of a superstar Big 3 in James Harden, Kyrie Irving and Kevin Durant has led to an immediate ratings spike for regional sports network YES Network
DirecTV extends EuroLeague rights in South America, Caribbean
Euroleague Basketball has agreed a renewal with pay-television broadcaster DirecTV Latin America that guarantees continued coverage of the EuroLeague competition in South America and the Caribbean
Tencent resumes live streaming of Rockets games
Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
NBA floats League Pass option in beIN renewal talks in France
The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.
NBA, SiriusXM expand partnership to include additional streaming rights
The National Basketball Association and leading US satellite and digital radio network SiriusXM have expanded their partnership to include additional streaming rights
Tencent drops 76ers broadcasts in protest against Morey appointment
Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president
Lakers and Curry top NBA social media charts in China
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Globo extends NBA rights, Brazilian basketball league ‘issues Band legal claim’
Media group Globo has extended its deal for pay-television rights in Brazil to North American basketball’s NBA.
NBA rights retained by beIN Sports France until 2024
North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).
Band extends NBA rights deal in Brazil
Brazilian commercial broadcaster Bandeirantes has agreed a multi-year extension to its free-to-air rights deal with the NBA, as the North American basketball league’s 2020-21 season prepares to tip off.
Euroleague Basketball seals Central Asia coverage in Setanta deal
Euroleague Basketball has agreed a media-rights deal in Ukraine and Central Asia until the 2022-23 season with pan-regional broadcaster Setanta, having previously been without coverage in the region
NBA G League, Overtime strike Ignite content partnership
The National Basketball Association G League and digital sports media network Overtime have struck a content development partnership to create unique daily video material including game, event and behind-the-scenes…