Basketball
Trail Blazers secure four-year local broadcast deal with Root Sports
The National Basketball Association's Portland Trail Blazers have announced a four-year local broadcast deal with Root Sports, ending a 14-year partnership with NBC Sports Northwest.
NBA sees domestic ratings boost in playoffs’ first round
In another sign of normalcy returning to the American sports industry, the National Basketball Association said its domestic television ratings for the first round of the 2021 playoffs were up both from…
Media rights account for 41 per cent of Fiba’s CHF65m revenues in Covid-hit year
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
Triller joins CBS Sports as Big3 domestic rights partner
Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
Sky Italia nets EuroLeague rights until 2024
Pay-television broadcaster Sky Italia has acquired the rights to basketball’s EuroLeague and EuroCup from 2021-22 to 2023-24.
NBA back on air in India thanks to short-term Star deal
Indian pay-television broadcaster Star Sports has acquired rights to the 2020-21 NBA Playoffs in a deal that signals Indian broadcasters’ reluctance to enter long-term agreements for non-cricket sports properties.
Ziggo ‘loses rights’ to NBA
Dutch pay-television broadcaster Ziggo Sport has reportedly lost its National Basketball Association broadcast rights from next season
NBA ends broadcaster search in Indian subcontinent as Star Sports secures rights
Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
NBA-Viasat deal allows passengers to watch League Pass on personal devices
The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
NBA creates multi-platform betting-focused content initiative
The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of…
Cosmote remains NBA’s exclusive home in Greece
Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
WNBA, Amazon strike multiyear global streaming deal
Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…
Basketball Africa League unveils international broadcasters
The Basketball Africa League has announced a series of international broadcast partners ahead of its inaugural season, including ESPN and NBA TV in the United States
Hulu to broadcast nine-part original Lakers docuseries
Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…
Canada’s CEBL signs up to WSC Sports’ automated highlights
Israel-based automated highlights company WSC Sports has added the Canadian Elite Basketball League as its latest client
Buzzer continues expansion with NBA League Pass distribution deal
Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games
Liga ACB hires Octagon to assist US media rights offering
Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …