Basketball

Basketball

In another sign of normalcy returning to the American sports industry, the National Basketball Association said its domestic television ratings for the first round of the 2021 playoffs were up both from…
Basketball

Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
Basketball

Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
Basketball

Pay-television broadcaster Sky Italia has acquired the rights to basketball’s EuroLeague and EuroCup from 2021-22 to 2023-24.
Basketball

Indian pay-television broadcaster Star Sports has acquired rights to the 2020-21 NBA Playoffs in a deal that signals Indian broadcasters’ reluctance to enter long-term agreements for non-cricket sports properties.
Basketball

Dutch pay-television broadcaster Ziggo Sport has reportedly lost its National Basketball Association broadcast rights from next season
Basketball

Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
Basketball

The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
Basketball

The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of…
Basketball

Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Basketball

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Basketball

Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…
Basketball

The Basketball Africa League has announced a series of international broadcast partners ahead of its inaugural season, including ESPN and NBA TV in the United States
Basketball

Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…
Basketball

Israel-based automated highlights company WSC Sports has added the Canadian Elite Basketball League as its latest client
Basketball

Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games
Basketball

Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …
Basketball

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe