Basketball
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
Fiba lets basketball community create future formats with safety net of Twitch investment
The International Basketball Federation (Fiba) said this week that its two-year deal with Twitch is an “unscripted exercise” that carries risk but is a necessary experiment to reach younger fans.
Kenya’s Nation Media Group acquires free-to-air NBA rights
Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Sportradar adds Australia’s NBL1 to basketball portfolio
Sports data company Sportradar has agreed a multi-year data and media rights deal with Australian second-tier, semi-professional basketball league NBL1
Basketball Champions League turns to Twitch for streaming in France
Twitch, the Amazon-owned online streaming platform, has added more basketball inventory to its portfolio in a tie-up with the Basketball Champions League to live stream games in France
Twitch to stream Fiba matches in first international federation deal
Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a ‘multi-year’ agreement with the International Basketball Federation (Fiba).
Canadian Elite Basketball League signs up StreamAMG to operate global OTT service
The Canadian Elite Basketball League is set to launch a new global streaming platform on the back of a multi-year deal with OTT solutions company StreamAMG
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Globo apologises to NBA after erroneous YouTube takedown request
Brazilian media group Globo has apologised for an erroneous copyright claim that led to the taking down of the broadcast of an NBA match from the North American basketball league’s official YouTube channel.
Euroleague sees small fee rise, avoids rebate in German renewal
Euroleague Basketball has secured a small uplift in the value of its broadcast rights in Germany while also avoiding a Covid rebate in its renewal with Deutsche Telecom, as the telco continues to extend its basketball dominance.
Liga ACB gains coverage in Estonia with TV3
Spanish basketball organisation Liga ACB has agreed a deal in Estonia with media group TV3 for rights to the remainder of the league season and Copa del Rey cup competition
Synergy Sports to commercialise Canadian Elite Basketball League’s betting rights
US-based sports technology and analytics firm Synergy Sports has signed a multi-year agreement with the Canadian Elite Basketball League (CEBL), through which it will commercialise the league’s content b…
MyCujoo moves into basketball with Liga ACB deal
Streaming service MyCujoo has continued its transition to a multi-sport business model after agreeing a rights deal with Spanish basketball organisation Liga ACB for coverage in Brazil and across sub-Saharan…
ESPN extends US rights deal for New Zealand’s NBL
New Zealand’s National Basketball League has secured an extended media-rights deal in the United States with ESPN following an agreement to showcase last year’s Sal’s NBL Showdown for the first time.
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Deutsche Telekom renews host of basketball rights, Basketball Bundesliga lands on Twitch
German telco Deutsche Telekom has renewed key basketball rights deals with the International Basketball Federation (Fiba), the German Basketball Federation (DBB) and Euroleague Ventures, the joint venture…
NBA maintains Brazilian revenue model in Globo, Band extensions
The NBA has maintained its existing rights revenue picture in Brazil, in extensions with media group Globo and commercial broadcaster Bandeirantes for pay-television and free-to-air rights, respectively.
NBA agrees Prasar Bharati deal, remains without live broadcaster in India
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements