NBA creates multi-platform betting-focused content initiative

The National Basketball Association, a consistent first-mover in the maturation of the American legal sports betting landscape, is looking to help set the industry pace once again with the formation of NBABet, a multiplatform content initiative that will include a live weekly betting-focused studio show on NBA TV.

Expanding significantly upon alternate, betting-focused NBABet Stream telecasts that started last summer, the broad content push will feature the 30-minute NBABet television show that will air live each week on early Friday evenings and debut May 21, dedicated NBABet sections within NBA.com and the league’s mobile app, and a new @NBABet social media account.

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