Equestrian

The International Equestrian Federation (FEI) has engaged London-based digital communications agency RedTorch to enhance its digital audience, while it has agreed a new rights deal with French pay-television broadcaster SFR Sport.

The NBC Sports Group division of US media company NBCUniversal has acquired exclusive rights in the host nation to next year’s World Equestrian Games in Tryon, North Carolina.

The CBC Sports division of Canadian public-service broadcaster CBC has agreed a deal to continue showing live coverage of major show jumping events at Spruce Meadows in Calgary, Canada.

German public-service broadcasters ARD and ZDF have agreed a four-year extension to their rights agreement with the German Equestrian Federation (FN).

The International Equestrian Federation (FEI) has entered into a partnership with the Sina Sports division of Chinese internet operator Sina, under which a new equestrian-dedicated website will be launched in the country.

UK public-service broadcaster the BBC has renewed a rights agreement for the Badminton Horse Trials equestrian event.

Specialist equestrian sports and lifestyle television channel Horse & Country has acquired the OTT subscription business of Swedish channel Horse1.

Polish pay-television operator NC Plus has agreed a three-season deal for rights to Tour Cavaliada, an annual equestrian series held in the country.

FOOTBALL Football: International pay-television broadcaster ESPN extended a rights deal in Brazil for the English top-tier Premier League club competition

Chinese internet company LeTV Sports has agreed a five-year media rights partnership with the International Equestrian Federation (FEI) covering China, Hong Kong and Macau.

Specialist equestrian sports and lifestyle television channel Horse & Country is to expand its services into Germany later this year.

Media rights clips from July 9 to 22

French pay-television broadcaster Equidia Life, a specialist channel for equestrian sports, has acquired rights for events during the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

The Fédération Equestre Internationale, the global governing body of equestrian, has appointed the IMG agency as its production partner.

Russian pay-television broadcaster NTV Plus has agreed terms on a three-year extension to its rights deal for the top division of domestic football, the Premier League, according to Kommersant.

Media rights clips from December 11 to January 14.