Golf
PGA Tour adopts new global rights strategy with ‘pioneering’ Discovery deal
US golf organisation the PGA Tour has taken on a new strategy for its international rights by striking a “pioneering” strategic alliance with media company Discovery.
Sky renews Ladies European Tour rights deal
UK pay-television broadcaster Sky has extended its rights deal with golf’s Ladies European Tour.
Golf Channel Latin America lives on as ex-DirecTV execs swoop
AT&T’s sale of Golf Channel Latin America could breathe new life into the ailing broadcaster, but its new owners must work quickly to agree carriage deals and renew rights agreements.
Sky to rebrand channel for Players Championship
UK pay-television broadcaster Sky has said it will rebrand its golf channel to highlight its coverage of the Players Championship, the flagship event on the PGA Tour.
Ex-DirecTV executives, Inversiones Bahia acquire Golf Channel Latin America
Simple Networks, a company owned by former DirecTV executives Jason Markham and Evan Grayer, and Inversiones Bahia, a Panama-based private equity office, have teamed up to acquire Golf Channel Latin America from telco AT&T.
DSport to cover Sharma’s Masters debut
Indian pay-television broadcaster DSport has acquired rights to golf major the Masters.
PGA Tour takes content to smart TVs through Xumo deal
Golf’s PGA Tour has continued its commitment to exploring new platforms for its content by agreeing a partnership with US streaming television company Xumo.
PGA Tour delves into augmented reality with new platform
The PGA Tour has furthered its commitment to technical innovation in golf by launching a new augmented reality platform.
MTG retains rights to key golf properties under European Tour deal
Multi-territory commercial and pay-television broadcaster Modern Times Group has extended its rights deal with golf’s European Tour under an agreement that secures exclusive Nordic media rights to a host of the sport’s top properties.
Sky extends Masters rights deal
UK pay-television broadcaster Sky has secured an extension to its rights deal for US golf major the Masters.
Nine replaces Seven as Masters partner in Australia
US golf major The Masters will have a new broadcast line-up in Australia after commercial broadcaster Nine agreed a rights deal.
Sky set to extend Masters rights deal
UK pay-television broadcaster Sky is set to agree a fresh deal for rights to US golf major the Masters, according to the Irish Times.
European Tour links up with Tata
Golf’s European Tour has appointed Indian telecommunications company Tata Communications as its official global connectivity supplier to deliver enhanced digital coverage of the sport in countries around the world.
European Tour engages in Twitter first with Hero Challenge
Golf’s European Tour will provide live coverage of today’s (Tuesday’s) Hero Challenge event via social media platform Twitter in what is a first for the organisation.
DSport outbids Ten Sports to acquire US PGA Championship
Pay-television broadcaster DSport is paying a slightly higher fee than previous rights-holder Ten Sports for the US PGA Championship in the Indian subcontinent.
PGA Tour extends Twitter streaming partnership
Golf’s PGA Tour has renewed its global streaming partnership with social media platform Twitter for the 2017-18 season.
PGA Tour steps up VR coverage with enhanced Intel deal
US technology company Intel has expanded its partnership with golf’s PGA Tour to provide virtual reality coverage of a range of events in 2017 and 2018.
PGA Tour targets Latino youth market with content deal
Golf’s PGA Tour has agreed a content partnership with Hispanic-focused digital network mitú, in a deal designed to target the Latino youth market.