PGA Tour takes content to smart TVs through Xumo deal

Golf’s PGA Tour has continued its commitment to exploring new platforms for its content by agreeing a partnership with US streaming television company Xumo.

The agreement results in the launch of the first ad-supported PGA Tour OTT channel on smart televisions and will provide viewers with live and video-on-demand programming.

The PGA Tour’s channel on Xumo is now available on LG’s Channel Plus service in the US, and across the Xumo distribution network, including Hisense, Sharp, Vizio and Panasonic connected devices.

The Tour’s channel on Xumo will feature highlights/recaps, player interviews, tournament previews and live featured holes coverage from the PGA Tour Live service, starting with this week’s WGC-Dell Technologies Match Play tournament. 

The agreement comes after the Tour last week launched a new augmented reality platform. The PGA Tour AR app offers live augmented reality tournament coverage for free to fans around the world on their iPhone and iPad devices.