Triathlon

Olympics: Australian telecoms provider Telstra agreed a A$9m (£4.2m/ €5.3m) deal with Seven Media Group to show exclusive live coverage of the Beijing Olympics on its BigPond mobile service. 

Cricket: Pan-Asian broadcaster ESPN Star Sports agreed sublicensing deals for the Twenty20 world championships, held in South Africa in September, with DirecTV (North America), Geo TV (Pakistan), Ten Sports…

American Football: Canadian commercial broadcaster CTV and cable sports broadcaster Rogers Sportsnet acquired the Canadian rights to NFL football for the three years from 2008 to 2010, paying a combined…