Football: Hong Kong cable operator I-Cable Communications acquired the rights for the 2010 World Cup and other Fifa events from 2007 to 2010 in a deal worth between $30m (£15.3m/€22.5m) and $35m with the Football Media Services agency, a joint venture between the Dentsu and Infront agencies.
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here