Football: The Sportfive agency acquired the fixed-media rights to Fifa events in a four-year deal with international football’s governing body from 2009 to 2012, including the 2010 World Cup in South Africa. Fixed media rights include magnetic, digital and electronic storage devices, including VHSs, HVS, DVDs, blue-ray DVDs, HD-DVDs, CD-Roms, memory sticks, PSPs and laser discs.
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